IACFB Network

Marketing

Marketing for PAL brokers

Blogging: The Benefits of Your WordPress Website’s Blog

Blogging is one of the most critical marketing channels available for all commercial finance consultants.  And, unfortunately, the most overlooked and underutilized.  Not only does blogging drive website traffic and promote your financing products and services, but it also helps you build relationships and ultimately commission-generating customers. What Is Business Blogging? Business blogging is a […]

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Sales Qualified Leads Marketing

Success with Leads: Differentiating Marketing Qualified Leads from Sales Qualified Leads

Everyone agrees that factoring brokers’ and consultants’ potential for sales success lies in their ability to generate leads. The only way to keep the commission revenue stream flowing is to find viable leads to follow up on. For professional consultants, such as factoring brokers and agents, the types of leads to focus on are those

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