IACFB Network

Marketing

Marketing for PAL brokers

Paying for Your Referrals

Super-Charge Your Leads Generation with “We Pay for Referrals” Campaigns

Referral-based marketing has always been one of the most reliable ways to grow any business, especially in the factoring industry. The beauty of factoring is that even a small account can bring you significant recurring monthly commissions. Let’s break it down: Small Accounts: For a small factoring client, the residual monthly commission might be between […]

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Factoring Broker contemplating a website domain name

PAL Associates: Selecting Your Website Domain Name

When selecting a domain name for a factoring broker or consultant, professionalism is key. A domain name is often the first impression a potential client will have of the business, and it serves as an important part of the brand identity. For factoring brokers and consultants, the domain name should reflect trustworthiness, expertise, and stability,

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Blogging: The Benefits of Your WordPress Website’s Blog

Blogging is one of the most critical marketing channels available for all commercial finance consultants.  And, unfortunately, the most overlooked and underutilized.  Not only does blogging drive website traffic and promote your financing products and services, but it also helps you build relationships and ultimately commission-generating customers. What Is Business Blogging? Business blogging is a

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Sales Qualified Leads Marketing

Success with Leads: Differentiating Marketing Qualified Leads from Sales Qualified Leads

Everyone agrees that factoring brokers’ and consultants’ potential for sales success lies in their ability to generate leads. The only way to keep the commission revenue stream flowing is to find viable leads to follow up on. For professional consultants, such as factoring brokers and agents, the types of leads to focus on are those

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